Marketing Strategies

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Marketing Madness and You

Do you want to learn how to find real Internet marketing strategies that turn your marketing campaigns into a profitable success?

Or do you want to do what everyone else in trying?

If you answered “Yes” to the first, read on. If you answered “Yes” to the second, don’t waste your time and money.

Our courses are designed so that you earn while you learn. This isn’t for everyone – our coaching plan is for professionals – whether you are a small business owner, a real estate company with hundreds of sales staff , a real estate agent or another type of business regardless whether your selling a product or a service – our program is tailored just for you because it is your unique business and no one knows it better than you.

In a downturn economy, opportunities exist – period – and it is your job to find them. After close examination, we found a common denominator that causes leads to fall off causing sales to retract resulting in business failure. And, usually this is not the fault of the business owner, he/she simply did not know any better. This business failure pipeline is being repeated by the majority of businesses today and the pathetic thing is that it doesn’t have to be that way.

Put your brakes on NOW! Turn this downward spiral into positive upward growth.

There is real desperation in the marketplace as marketing teams scramble to cast a wider net in hopes that the prospects will respond to the same old tired marketing messages and techniques.

Sales staff respond to the ensuing chaos by throwing their hands in the air shouting, “I don’t have any fresh leads. Get me some clients!” You can fix this if you follow our step-by-step marketing plans.

And, you will begin to see results almost immediately.

Strategic Planning: Your Step-by-Step Marketing Plan

Marketing is not something you do once. It is something you must do on a continual basis. Think of marketing as the “eating right and exercising” part of your business. Just as you can’t eat an apple or go to the gym once and expect to drop 10 pounds, tone all your muscles and gain energy, you can’t do any marketing activity once and expect incredible results. We will help you devise a monthly marketing plan that will help your business get into shape – and stay there.

Marketing is everything you do to find and retain paying clients. If you have any clients, you did some marketing to get them to do business with you – even if it was simply calling up a friend and asking for a favor.

A marketing campaign is a series of steps designed to achieve a specific result. Think of it as the big picture that includes detailed, step-by-step guidelines for one particular goal you want to achieve. Marketing campaigns are broken into two parts…

Strategy – This is the planning step where you determine your target audience, your message, what marketing tactics you’ll use and how you’ll measure results.
Execution – This is the action step where you follow through on your plan in a controlled manner.

We will guide you through this critical period of strategy development with our Step-by-Step Action Plan. Your success in business is determined solely on the strategies you develop in the planning phase. We have designed the action plan to meet your ever changing business needs.

Marketing Plan

Setting SMART Goals
Choosing Your Target Audience
Create Your Marketing Message
Create Your Education Based Marketing Mix
Develop a Referral System
Your Lead Management System

Setting SMART Goals

The first step to creating a successful marketing plan is to define your goals. Goals help you clarify who you are and where you see your business in the future. The main reason to establish goals is to clarify exactly what you want and how to make that happen. If you don’t know where you want to go, you’ll never be able to plan how to get there. The best goals you can set for yourself are SMART goals. SMART stands for Specific, Measurable, Achievable, Realistic and Timely.

Successful marketing is a matter of logically setting up a marketing system to achieve your goals and then taking the action required to achieve them. You have to do this to compete!

Choosing Your Target Market

A targeted market is a group of people who…

Have a specific want or need for your product or service
Are willing and have the ability to buy your product or service

Marketers have learned they need better tactics for reaching consumers, so they’ve turned to segmenting markets to better understand how their clients and customers behave. A market segment is a subgroup of people within your market that share common characteristics that make them identifiable.

If you don’t have a clear picture of who you’d like to target, your marketing efforts are more “hope and pray” than strategic. We teach you how to laser target a group of qualified prospects with our action plan.

Create Your Marketing Message

If you really want to set yourself apart from others, you need something that will make your prospects sit up and take notice – and that will influence and motivate them.

To be meaningful, your differentiating factor must be…

Specific to a target audience – You have to pick a target audience and craft your message based on their preferences. If you have multiple target audiences, you’ll have to craft a different marketing message for each.
In line with your strengths – You have to be better than most – preferably all – other competitors in something that is meaningful to your target audience.

“Why should I choose you? is the question in the minds of each prospect who talks with you. How do you differ from your competitors, and why will that difference help your prospect ? This is what marketers call a Unique Selling Proposition (USP). Your USP should be based on your strengths, passions, talents and skills.

Your USP should include:

Who your target audience is
What you’ll do for them
Why that’s different from what others are offering
Why that solution matters to your target audience

Create Education Based Marketing

Many business owners make the mistake of believing that all it takes is one marketing piece delivered with the right message at the right time to produce a client. So, they focus on advertising or mailing postcards or sending newsletters. With each piece they send, they take a “hope and pray” strategy – they “hope” that this time they’ll get lucky and “pray” that prospects will flood them with calls.

In today’s marketplace, this is rarely effective. Yes, you may generate a client here or there, but your results will always be sporadic. Why? Because for marketing to work, every interaction you have with a prospect – each ad, marketing piece, or direct contact – must be part of a cohesive strategy that helps them take the next step in their buying process.

In this stage of information gathering, your prospects need to be armed with valuable information that will confirm to them that using your services will provide enjoyment, not pain. So educate your targeted prospects with information that aids them through to the buying process.Your marketing process will work best to attract new clients when it is in parallel with your prospects’ buying process. This means that each communication you have with prospects should encourage them to take the next step in their buying process.

Develop a Referral System

Every business owner wants more referrals since they are a more reliable source for prospects and clients. They are the cheapest to acquire and, generally, make the best clients because they are more loyal and tend not to second-guess you.

Which past clients have sent you referrals? How can you thank them? Keep in touch?
Which business partners have sent you referrals? How can you thank them? Keep in touch?
Who is likely to send you referrals, but hasn’t yet? How can you find and recruit them?

Lead Management

Technology is great, however, not many businesspeople know how to use technology to its best benefit. In fact, for many, we have become slaves to technology. An example: how much time to you waste in day reading and answering emails? Yes, email is a waste of time. You need to have a process in place to handle your email so you can free up your time for more productive venues – like selling!

What about closing your prospects? how are you handling them through the education buying processes? Smart marketers automate as much as possible to free up their most valuable asset – TIME. Put yourself on that deadline and close those sales to meet your goals.

Attention Real Estate Agents: Learn more about marketing for real estate and double or triple your leads with our marketing guide for Real Estate professionals.

For a fee we will implement your marketing strategies for you. We are an offshore service provider enabling us to pass on to you consider savings for any of your technological needs. Have a look at BizMeds rate card.

Call +507-250-0457 or email us from the contact form our initial consults are free so please do drop us a line Your feedback is always welcome!