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Social networks are one of the most cost-effective marketing/advertising mediums in today’s business environment. But like any other business tool, you have to know what your goals are – and you need to learn the system to create targeted results. Do you want 1,000 tire kickers or 3 people who want what you have and can and will pay for it?

photo credit: andrea.paiola

HTML 5 will introduce new elements and attributes that will contain more semantic tags to describe the content or objects within them. For search engine optimization this means additional data can be added for embedded objects such as video or audio. With video as an integral element of blended search, this is exciting news for those interested in video search optimization.

Your Business Marketing Dollar

We are now half way through 2009 for the small business owner it is perhaps time to take stock of your situation. As a small business owner I  have recently upgraded our web presence, a new and refined business marketing plan that included strategies and implementation timetable.

photo credit: .:Mat:.

During the last month heavy buzz was circulating  through the SEO community. Google not to be undone percolated conflicting  literi fueling speculation, conjecture among the SEO guru’s some of which could face some conflict of there own with their clients. Imagine, for a moment informing the agency who paid for your expensive lifestyle for the past year that all the linking strategies you developed for them need to be changed Ouch!

SEO fundamentals will improve your ranking understanding the page rank concept is paramount to your success.  More links from quality sources that you have pointing toward your well crafted content gives you more page rank to distribute to your sites pages. It’s all about relevancy, authority Google rewards those who at least understands the fundamentals.