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Copywriting is as much art as it is skill. Okay…maybe it is the other way around copywriting is as much skill as its art.

Strategic Internet marketing is comprised of 2 components.

1. Strategic Planning
2. Implementation

Your marketing strategies are key to your success but, are you finding that despite all our marketing efforts sales have fallen off. The easy way out is to do nothing and wait till the economy turns around. Its much easier to blame your present situation on the economy. I myself could not afford to wait and neither can you!

Social networks

Social networks are one of the most cost-effective marketing/advertising mediums in today’s business environment. But like any other business tool, you have to know what your goals are – and you need to learn the system to create targeted results. Do you want 1,000 tire kickers or 3 people who want what you have and can and will pay for it?

photo credit: andrea.paiola

HTML 5 will introduce new elements and attributes that will contain more semantic tags to describe the content or objects within them. For search engine optimization this means additional data can be added for embedded objects such as video or audio. With video as an integral element of blended search, this is exciting news for those interested in video search optimization.

Your Business Marketing Dollar

We are now half way through 2009 for the small business owner it is perhaps time to take stock of your situation. As a small business owner I  have recently upgraded our web presence, a new and refined business marketing plan that included strategies and implementation timetable.