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photo credit: .:Mat:.

During the last month heavy buzz was circulating  through the SEO community. Google not to be undone percolated conflicting  literi fueling speculation, conjecture among the SEO guru’s some of which could face some conflict of there own with their clients. Imagine, for a moment informing the agency who paid for your expensive lifestyle for the past year that all the linking strategies you developed for them need to be changed Ouch!

SEO fundamentals will improve your ranking understanding the page rank concept is paramount to your success.  More links from quality sources that you have pointing toward your well crafted content gives you more page rank to distribute to your sites pages. It’s all about relevancy, authority Google rewards those who at least understands the fundamentals.

My Interview with Ruud Hein appeared at the Search Engine People today. Ruud asked me a few questions on my take of Company blogging practices. One question How would you explain the benefits of blogging to a client? stuck in my mind because I am continually having to explain just how important a blog is to your companies identity.